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The Founder's Story
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Hi, I’m Lisa — founder of Sustainify Hub.
After 20+ years in retail and e-commerce — building brands, launching platforms, and sourcing products — I’ve seen how difficult it is for small businesses to source ethically and navigate the growing maze of sustainability claims.
Time and time again hitting the same roadblocks:
🌿 Vague supplier answers
♻️ Confusing certifications
🚫 Greenwashing everywhere
When I started digging into the upcoming EU sustainability regulations, it became clear: I wasn’t the only one feeling overwhelmed. Thousands of businesses — just like mine — were unprepared, unsupported, and unsure where to start.
Sustainify Hub was born from that need.
It’s more than a platform — it’s a mission to make ethical sourcing simple, transparent, and achievable for SMEs.
We’re building a space where responsible suppliers can shine, and where buyers can source with clarity and confidence. And we’re doing it with the help of AI, sustainability experts, and a growing global network of partners.
This is just the beginning — and I’m so glad you’re here.
Our Mission
Our mission here at Sustainify Hub is to build a platform that makes sustainable sourcing simple, transparent, and accessible—so brands can show their customers the truth behind their products, and suppliers doing things right can finally shine. A space where sustainability isn’t a buzzword — it’s backed by data, certifications, and real people doing meaningful work. For the supplier who's quietly doing things the right way, and deserves to be championed. For the small business who wants to align their values with their supply chain - without needing a law degree to figure it out. This is about creating something that matters - and I'm excited to bring it to life with purpose, clarity and heart.
Our Vision
Sustainify Hub is the home of regenerative, future-forward brands — where doing no harm is just the start.
We champion businesses that go beyond sustainability, giving back to people and planet through circular design, verified impact, and radical transparency.
Our mission is to shape a supply chain that doesn’t just sustain — it heals, connects, and inspires change.
